Helena Christensen, utterly kitschy heroine of Versace's end-of-year campaign - The360 Lifestyle

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  • Friday, November 29, 2019

    Helena Christensen, utterly kitschy heroine of Versace's end-of-year campaign

    Helena Christensen, utterly kitschy heroine of Versace's end-of-year campaign

    For the holiday season, Versace joins the publication The Baroness and the artist Sarah Baker in a six-episode mini-series inspired by the soap opera world of the 1980s. neo-dynasty: the top dano-peruvian.


    Kitsch, bling-bling and totally offbeat, the mini-series imagined for Versace by the artist Sarah Baker, has everything to please the fans of the brand and the nostalgic of the 1980s. Halfway between Dynasty and novels to the Jackie Collins rose water, this campaign revisits all codes of the genre. Available in six episodes, the advertising series features two femme fatales et rivales - dressed in Versace - played by Helena Christensen and Sarah Baker herself.

    Fatal and rival women

    The first episode takes place in the office of Angelina (Sarah Baker), general manager of Narcissist Records. The latter received a threatening anonymous mail saying "You did not write Spritz Me". Filmed without dialogue, the film is based on a voiceover, a "summary of previous episodes", which explains the plot. The latter revolves around royalties touched by Angelina for the song Spritz Me. Inspired by a love affair with a certain Angelo, this single has made the fortune of the businesswoman. Angelo being supposed dead in a car accident, the author of the letter can only be The Baroness (Helena Christensen).

    A representation of the woman Versace

    Ambition, duplicity, love and betrayal, the following episodes tell how the two rivals end up trapping together the two men who tried to ruin them. For Donatella Versace who makes an appearance in the last video of the series, Sarah Baker "is visionary and knows exactly how to represent the woman Versace. My creations give power and this campaign fully represents that."

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